The B. significant growth in world trade helped spread American popular culture around the world in the second half of the 20th century.
This was made possible by the emergence of new technologies that lead to mass culture consumerism and growing diversity and multiculturalism. Within this framework, the concept of globalization arose both in political and economic spheres, and resulted in a growing power of corporations and countries that cooperate to work together in order to foster the rise of consumer markets. Globalization, at a social level, also implied a sense of unity placed on this new mass culture. This was the scenario where American popular culture managed to spread.