Question

Louis is planning a fundraiser for a local charity. He wants to spread the word around the community to get as much support as possible. Which of the following would best help him publicize his event throughout the community?

A.) a letter written to the editor of the events section of the town newspaper
B.) a commercial broadcast hourly on the local radio station

I'm thinking A, no one really listens to radio stations and more people read up on newspapers. Not sure though.

Answer 1

The answer is B.

Radio is a far wider-reaching tool of media then newspaper will ever be. Not only is it a more engaging tool, but it is an easier tool to access. Anyone can listen to the radio, as long as they have a car or even an internet connection. You don't need to have the hassle of newspaper subscriptions and all of that. You would have a far bigger audience if you did an hourly commercial on the radio. Which, of course, is what you want.