1. Bandwagon: persuades the target audience to take acrion. "Don't get left behind!....and you don't want to be the only kid without it".
2. Scare tactic: disseminates negative information to persuade the public. "his home was burglarized".
3. Exaggeration: makes something appear more powerful. "Our manual will train you to read up to 20 times faster".
4: Generalization: provides simple answers. "you will be on your way to losing those extra pounds".
5. Appeal to Senses: uses the emotional appeal to influence. "Imagine spending your next vacation at..."