we measure time to keep track of our daily lives to be more organized. examples:
-when to wake up
-what time is does the sunset
-what time do humans go to sleep
-what time do humans have to wake up in the morning
-when its night
-when its day
and comes in handy for history too and so many more...but more importantly to keep track of our days, months, and years we have to have to know when the seasons change and when the earth rotates around the sun! and without measuring time you wouldn't know how old you are!
I hoped this is what you were meaning :D