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Marissa is starting a retail store in Jacksonville, Florida, specializing in gourmet cupcakes. She has decided to name her company Jacksonville's Best Cupcakes. What is one problem with this name?

A ) It's geographic specific, which would make it difficult if she wants to expand to other cities.

B ) Customers won't know what she is selling.

C ) It will be difficult for people to search for the name online.

D ) There's nothing wrong with the name.

User Arnonuem
by
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2 Answers

6 votes

Answer:

A ) It's geographic specific, which would make it difficult if she wants to expand to other cities.

Step-by-step explanation:

User Kevin Versfeld
by
7.4k points
7 votes

The answer is A. Naming a company after a region makes it difficult to expand as it would not only be confusing for someone in Texas to see a store called Jacksonville's Best Cupcakes, it would also alienate potential customers especially with regional pride.

User Mahi Tej Gvp
by
8.3k points
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