Answer:
drive the receiver to action.
Step-by-step explanation:
Using the AIDA model of assessing the effectiveness of the marketing, the ultimate goal of any marketer is to drive the receiver to action.
AIDA is acronym for Attention, Interest, Desire, and Action.
The last step in marketing and advertising is to lead the receiver to action, action of buying the product or service. Any marketer campaigning an advertisment for his/her product keeps a goal of driving the customers in buying the product.
So, in the given scenario also, Betty's ultimate goal will be to drive receiver to action.