Question

Pepsico experienced great success in Latin America with its numeromania contest which lured consumers promise of big cash prize. They used the same contest in Poland successful. This shows that ?

Answer 1

E.leverage experience gained in one country can be used in another country

Multiple- choices

A. Numeromania helped in developing a taste for Pepsi in both countries.

B. Numeromania can be used in cash starved countries.

C. Numeromania can be used in different languages.

D. economically squeezed consumers love Pepsi.

E.leverage experience gained in one country can be used in another country

Step-by-step explanation:

Pepsico is a Multinational operating in different countries. It is common for a multinational to use different marketing strategies s in different countries based on market research findings. It is also reasonable to implement a strategy that has been successful in one country in other countries.

In this scenario, Pepsico took advantage of the contest strategy in Latin America to implement it in Poland. The company must have observed some similarities between the customers in the two countries.