Answer:
A. Visible to senior leadership, but not lower levels of the organization.
Step-by-step explanation:
John Kotter explained that short-term wins are clear, real, unambiguous, tangible, and visible to all. Short-term wins involve goals that do not take a long time before they are completed and this makes the results clearly seen by all.
So when I plan to build momentum by generating short-term wins, the results should be visible to all in the organization and not just to senior leadership.