Answer:
Step-by-step explanation:
We can choose two big name e-commerce sites for this question Shopify and BigCommerce. Both of which use three main marketing communication tools. These are Banners, Sales, and Subscription Mailing Lists. Each of these tools helps the platform reach wider audiences and keep them up to date on the latest additions to the platform in order to attract them to the platform and convince them to make a purchase. From my own experience, I would say that the most effective of these three is the mailing list. This list brings back previous customers as well as attracting new customers that may have only stumbled once across the platform. Also since the individual can only see the email they got, it usually makes them think that it is a personalized and unique offer.