Question

You are a business information expert and have been hired by the independent bookstore, Alexandria, to increase profits and efficiency. Alexandria has recently increased the store's social media presence and Frank, the bookstore owner, wants to find ways to use the data that the social media program has generated. He also wants to analyze other types of business information that are available to him.

Alexandria has recently begun using social media, and Frank asks you what can be done with the data that is being generated. What do you suggest?

Answer 1

Step-by-step explanation:

The data that is being gathered from the social media presence that Alexandria has created can be used to analyze the different search results, trends, behaviors, reactions, etc. that different followers are having when dealing with Alexandria's products. Frank can gather and analyze this data to understand what people are feeling about the bookstore as well as what they are hoping to find at Alexandria's bookstore. This can ultimately help Alexandria increase profits and efficiency by tailoring their products and services to meet these customer needs.