Question

Tom's family and close friends have both a direct and indirect influence on his attitude and behavior when considering purchases. This is considered Tom's ________________________. Group of answer choices Role

Answer 1

Reference group

Step-by-step explanation:

A reference group is the group where there is a people that compared for ourselves irrespective of the part of the group or not. In this in understand the social norms that can shape our values, ideas, attitudes, behavior, etc

Since in the given question it is mentioned that Tom has both direct and indirect influence with respect to his attitude and behavior while when he considered the purchase so this represent the reference group

hence, the same is to be considered