Question

The processes individuals use when making a purchase decision are called _____. This is also the reason individuals recognize and respond to the distinctive lettering used on Coca-Cola cans, the shape of the Nike swoosh, and the color of a can of Campbell soup. Group of answer choices consumer behavior

Answer 1

Consumer behavior

Step-by-step explanation:

Consumer behavior is the study related to the individuals and the organization with respect to the choosing, and using of products and services. It mainly deals in the motivation, behavior, and the psychology. The consumer behavior should be known at the time of shopping

So the process that use by the individuals at the time of making a purchase decision is known as the consumer behavior

Hence, the same is to be conisdered