Answer:
Encoding and Decoding
Step-by-step explanation:
The two important parts of communication in this situation is known as Encoding and Decoding
The Encoding ensures the sender (leader) sends the message (praise in the public) in such a way, (employing certain symbols including actions, words, etc, ) that the receiver can easily decode or understand.
Through Decoding the receiver (followers) receive the message (praise in the public or punishment in the private) in such a way that he understood the meaning of the message.
Hence, in this case, the correct answer is Encoding and Decoding.