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What are the eight differences between personal selling (direct contact) and non-personal selling (indirect contact, such as Internet sales)?

User Bengt
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Answer:

see below

Step-by-step explanation:

Personal selling is popularly known as a face to face selling or direct selling. In personal selling, the salesperson engages a potential customer in a conversation to persuade them to buy. This type of selling requires the physical presence of a salesperson engaging in a one-on-one conversation with the clients. Its success largely depends on the selling skills of the salesperson.

Non-personal selling is the use of advertisements to persuade customers to buy. There is no direct meeting between the seller and buyer; hence the term indirect, impersonal, or non-personal selling. Non-personal selling uses print media, broadcast media, and digital platforms to reach out to customers.

User Brcebn
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