Answer:
A) A) customers, competitors, and markets; superior value
Step-by-step explanation:
For a company to create a successful product, First, this company must create a great product that has a clear, well defined also large consumer market where the product that is being created offers a solution to existing consumer issues as well as having the ability to outperform it's competitors. This can be achievable through offering a product that has superior value.
Secondly, this new product has to be properly defined across the final consumer, technology and business before the company starts execution.