The complete options are:
a. diversification
b. product adaptation
c. market development
d. product development
e. market penetration
Answer:
Market penetration
Step-by-step explanation:
Market penetration strategy is a method that is used by companies to increase the use of a product. It is aimed at increasing use of the particular product as opposed to those of the competition.
Market penetration is used to enter a new market by offering consumers a better option than what is existing.
In the given scenario EcoBean introduced a Special Shopper Card that allows customers to pay in advance for coffee and snacks. This makes the consumer have assurance that he only has to come and pick up what has been paid for initially.
The process eases payment for goods