Question

"To communicate directly or indirectly facilitate exchanges by informing and persuading audiences to accept an organization's products."

Defines which element of the marketing mix?

Answer 1

promotion

Step-by-step explanation:

In Marketing mix, promotion refers to all the efforts that the company do in order to achieve two objectives :

- Make the consumers aware about their product

- Somehow influence the consumers to purchase the products.

Advertising is the main methods that most companies use in order to create awareness of their product. This might cost a lot of money, but if the advertising campaigns are successful, they will take a lot more in return.

In order to influence the consumers, the company could utilize various techniques. They could use things such as attractive packaging, cheap prices, additional values from the materials/ingredients of the products, innovation, etc.