Question

In general, the consumers who seek out Louis Vuitton branded products are more likely to be _______.

a. price-conscious.b. prestige-sensitive.c. bargain shoppers.d. cost-sensitive.e. value-conscious.

Answer 1

c).prestige-sensitive

Step-by-step explanation:

Prestige sensitivity can be regarded as

favourable perceptions of price which is as a result of prominence as well status of the company that produce the product. Prestige-sensitive buyers prefer to go for product with prominence and status. It should be noted that In general, the consumers who seek out Louis Vuitton branded products are more likely to be prestige-sensitive.