Answer: I think it is more difficult for the salesperson.
Explanation: The person who buys will always have different companies or agencies that will help him find options, so he will always have to choose from but the salesperson has the pressure that he needs to sell that car or house since that is part of his job. Selling means generating money and due to the great demand of companies offering the service or product, it is important to stand out and be able to stand out in order to obtain the sale.