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No matter what components of the product/service mix chosen, the most important thing is to be consistent. O True O False
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1 vote
No matter what components of the product/service mix chosen, the most important thing is to be consistent.

O True
O False

User Dave Cohen
by
6.8k points

1 Answer

3 votes
The answer is True
The product must be specified before other marketing mix variables can be planned
User Chadd
by
6.7k points
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