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What should a company consider when choosing a celebrity to endorse its products? Explain.
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What should a company consider when choosing a celebrity to endorse its products? Explain.

User Merkle
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A company should look at the image of the celebrity, and the things they do outside of their job. Company’s don’t want to endorse an athlete or celebrity that could do something to jeopardize their image, and pull consumers away from their company
User Hemingway Lee
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