Answer:
In simple words, the major areas that a company should consider is :
1. Mission
One should know what their main goal with their activities is and they should be very clear about it.
2. Core values
In this the organisation should rule done what are their must and must not activities.
3. Strengths and weakness
As the name suggest, in this area the company should see where they can perform superior and where they need to be careful.
4. Funding
A company should be totally aware of their funding sources and what level of funding do they need.