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Which of the following is an example of secondary research?

test marketing
internal capabilities
news release
focus group

1 Answer

4 votes

Answer:

news release

Step-by-step explanation:

Secondary research uses already existing data in the study instead of collecting primary data. It is the use of material already published in research reports and similar documents. Secondary research involves gathering data from public libraries, websites, newspapers, archives, schools and organizational reports, and government agencies.

Secondary research is the same as desk research as the researcher does not collect first-hand data from the field.

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