Answer: Whether you are thinking of venturing into a new market or launching a new product, conducting a marketing assessment is the crucial first step in determining if there is a need or a potential customer base for your product. Why is market research important for new business ideas? Market research should never be underestimated. Many successful new businesses enjoy longevity because their owners conduct regular market research to understand their target market, identify consumer problems and pinpoint realistic competitors. Determine key market factors: Cost, Consumer Demographics, Challenges, Opportunities. ... These factors will help you determine how you will need to market to consumers, face your competition, and develop your overall business plan.
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