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What is product positioning? A. The set of plans for product, price, place, and promotion that the marketer will use B. The process of dividing up a total market into groups (segments) with similar needs
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1 vote
1 vote
What is product positioning?

A. The set of plans for product, price, place, and promotion that the
marketer will use
B. The process of dividing up a total market into groups (segments)
with similar needs and buying behaviors
OC. The use of names and symbols to identify the company's products
D. A definition of how the company intends for customers to view its
product relative to the competition
SURMIT

User Sean Moubry
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1 Answer

9 votes
9 votes

Answer:

A

Step-by-step explanation:

Product positioning allows a business to filter its customers, offerings, marketing strategies and perspectives. Creating a distinguishable position for a product allows the business to identify the shape the brand should take

User Severo
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