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How does gender-based marketing reinforce stereotypes?​

User Irbis
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2 Answers

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20 votes

Answer:

stereotyped portrayals of gender can lead to lower levels of ad attitudes, brand attitudes, and in some cases purchase intentions across gender compared to non-stereotyped portrayals.

Step-by-step explanation:

It can have positive and negative results.

User David Rutten
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8 votes
8 votes

Answer:

It doesnt because women also buy male based products or vice versa for gifts etc

User Marco Aviles
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