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Where does the term "warm glow" come from?

.Brain scans
Gift giving
Doctor's observing happiness in patients
Santa Claus

1 Answer

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Gift giving. Warm-glow giving is an economic theory describing the emotional reward of giving to others. According to the original warm-glow model developed by James Andreoni (1989, 1990), people experience a sense of joy and satisfaction for "doing their part" to help others.
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