59.1k views
4 votes
Emotions play a big role in _____. attribute-based evaluation utilitarian evaluation function evaluation affect-based evaluation

User Klarissa
by
8.2k points

1 Answer

2 votes

Answer:

affect-based evaluation.

Step-by-step explanation:

Emotions play a big role in affect-based evaluation.

In the affect based evaluation customer is driven emotion and desires. A feeling is evoked to buy a certain product without realizing the need of it.

For example, " I am not even sure why I bought the sweater; I just liked it. "

Emotion and mood influence affect-based evaluations when given limited information on the alternative.

User NeedAnswers
by
7.9k points
Welcome to QAmmunity.org, where you can ask questions and receive answers from other members of our community.