Answer: Discarding unfavorable data
Explanation:
When companies discard data that will not support the narrative that they are trying to push, this is rightfully called, Discarding Unfavorable Data. There is a higher likelihood of this happening when the company does not publish all of the data the research showed.
Tobacco companies are an example of companies that do this. In cases where they hope to show that the relationship between cancer and tobacco smoking is minimal, they would show the very few examples that supports this.