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When Auto-Manufacturing Company designed a 6-month e-mail campaign, it included several customer offers that increased in value over time. This is an example of:_________. A. Content marketing B. The bounce
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When Auto-Manufacturing Company designed a 6-month e-mail campaign, it included several customer offers that increased in value over time. This is an example of:_________.

A. Content marketing
B. The bounce rate
C. Content optimization
D. Exclusive deals
E. A drip campaign

User CSP
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Answer: a drip campaign

Step-by-step explanation:

The example used by Auto-Manufacturing Company in the above scenario is a drip campaign.

Drip marketing is refered to as an email marketing strategy whereby several mails are sent out to customers at a particular time period. It is used to keep in touch with the customers and also nurture leads.

User Kasztelan
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