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Make America Great Again" (MAGA; /ˈmæ.ɡə/)[a] is a campaign slogan which is used in American politics and was popularized by Donald Trump in his successful 2016 presidential campaign. Ronald Reagan used the similar slogan "Let's Make America Great Again" in his successful 1980 presidential campaign. Bill Clinton also used the phrase in speeches during his successful 1992 presidential campaign and used it again in a radio commercial aired for his wife Hillary Clinton's 2008 presidential primary campaign. Douglas Schoen has called Trump's use of the phrase "probably the most resonant campaign slogan in recent history", citing majorities of Americans who believed that the country was in decline.[2][3]
The slogan has become a pop culture phenomenon, seeing widespread use and spawning numerous variants in the arts, entertainment and politics, being used by those who support and oppose the presidency of Donald Trump.
Since its popularization in the 2010s, the slogan is considered a loaded phrase linked to racism in the United States and dog-whistle politics.[4][5][6][7] The Detroit Free Press and the Los Angeles Times reported how several of their readers rejected this characterization as evidence of racism.[
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