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Why would a retailer introduce their online stores country by country?

2 Answers

5 votes

Final answer:

A retailer may introduce their online stores country by country for reasons such as market research and testing, cultural adaptation, and logistics and operations.

Step-by-step explanation:

A retailer may introduce their online stores country by country for several reasons:

  1. Market Research and Testing: By launching online stores in different countries, retailers can gather information about consumer preferences, demand, and competition in each market. This helps them understand whether their products or services will be successful in a particular country before committing to a full-scale launch.
  2. Cultural Adaptation: Different countries have different languages, cultures, and consumer behaviors. By launching online stores country by country, retailers can tailor their websites, marketing strategies, and product offerings to meet the local preferences and needs of each market.
  3. Logistics and Operations: Operating an online store requires infrastructure and logistics support. By launching online stores country by country, retailers can gradually build a robust and efficient supply chain, delivery network, and customer service operations to meet the demands of each market.
User Arsen Alexanyan
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6 votes

Answer:

Introducing its online store on a country-by-country basis is a good idea from the viewpoint of market analysis.

User Evan Johnson
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