Two organizations, Mercy For Animals (MFA) and People for the Ethical Treatment of Animals (PETA), sponsor billboard advertisements to advocate that people transition to a vegetarian diet.
Examine the billboards from MFA and PETA organizations and consider the following:
a. What logical claims are advanced by each organization’s billboards?
b. Are there any logical fallacies on the billboards?
c. What emotional appeals are used on the billboards?
d. Are any of the emotional appeals unethical? If so, why? e. Which is the more ethically persuasive campaign? Why?