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Under Armour used product placements in Any Given Sunday to help promote the brand. This likely involved the company paying cash to the producers of the film so that they would feature the brand prominently.
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Under Armour used product placements in Any Given Sunday to help promote the brand. This likely involved the company paying cash to the producers of the film so that they would feature the brand prominently. This type of arrangement is very similar to what your text describes as?

User Alister Bulman
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Answer: sponsorship

Step-by-step explanation:

Sponsorship simply refers to a situation whereby a company or an organization puts money into a particular event so that the products or brand of the said company can be promoted.

Based on the scenario in the question, this type of arrangement is very similar to what your text describes as sponsorship. Since the company pays for its brand to be displayed, it is sponsorship.

User Chris Johnston
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