The formula for determining the apothem of regular hexagon is s/2tan(180/n) , where 's' is any side length of regular hexagon and 'n' is the number of sides of regular hexagon.
So, apothem = 17/2tan(180/n)
= 17/2tan(30)
= 17/1.15
= 14.78 units
Therefore, the measure of apothem of the regular hexagon is 14.7 units.
B is the right answer.