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EASCO employs different sales forces within different product and service divisions of its major businesses. For example, within EASCO Infrastructure, the company has separate sales forces for aviation, energy, transportation, and water processing products and technologies. EASCO has most likely adopted a ________ sales force structure

a. market
b. customer
c. product
d. complex
e. territorial

User Uerceg
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Answer:

C) product

Step-by-step explanation:

From the question, we are informed about how EASCO employs different sales forces within different product and service divisions of its major businesses. For example, within EASCO Infrastructure, the company has separate sales forces for aviation, energy, transportation, and water processing products and technologies. EASCO has most likely adopted a product sales force structure.

Product sales force structure can be regarded as types of sales force organization, whereby the sales force has it's specialization in selling some portion of line or product of the company. When variety of product is sold by company to customer over some geographical area, different sales force structure are combined. Sales people can have specialization base on customer as well as territory, also by customer and product.

User Mradul Pandey
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