Question

What is consumer sovereignty?

A.
It is the right of consumers to lodge complaints against fraud and misconduct.
B.
It is the control exercised by consumers’ preferences on the production of goods.
C.
It is the ability of a producer to respond to consumers’ needs and preferences.
D.
It is the recall of consumer products deemed unfit for consumption.

Answer 1

The answer is B. It is the control exercised by consumers preference on the production of goods.