Answer:
False
Step-by-step explanation:
Buyers are generally divided into two markets:
- consumer market (B2C)
- business market (B2B)
B2B sales are very different than everyday B2C sales since institutional buyers (businesses) tend to analyze their purchases a lot and only carry them out if they are necessary. The people that make these B2B purchases are professional buyers, i.e. they are people whose work is to make the best possible deals when buying. The goal of these professional buyers is to maximize value received per dollar paid.