142k views
4 votes
A consumer recognizes a need. The next step in the complete decision-making process is for the consumer to _____.

A. make a choice

B. search for information

C. consider options

D. make a purchase


Business~

User Cypherjac
by
7.3k points

1 Answer

5 votes

Answer:

B

Step-by-step explanation:

In the 5 step process of consumer decision making, the most logical sequence of action are

1.a need or a want is recognized,

2.search process,

3.comparison,

4.product or service selection, and

5.evaluation of decision.

Therefore the second step in decision making is search for information

that is option B

User Jamesfzhang
by
7.1k points