Question

From an SEO perspective, why is it important to have text alternatives to media items like images, audio, and video?

Answer 1

SEO may not be able to access the Media

Step-by-step explanation:

"From an SEO perspective, alternative text is considered one of the most important factors for image optimization, and possibly the most important after image file name. It's your opportunity to, in a sense, add keywords to your images to help them rank in search results."

Hope this helped!

Answer 2

Step-by-step explanation:

This is because the SEO might not be able to access the media items wherever they are, or they could be deleted, or the media items may not be compatible with the SEO. It could also help to have alternatives for accessibility purposes. Therefore, it is important for the SEO to have alternatives to display incase a media item is unable to display for whatever reason.