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Enthnocentrism as a barrier in cross-cultural communication ​
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Enthnocentrism as a barrier in cross-cultural communication


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User Vogdb
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The third barrier to effective intercultural communication is ethnocentrism, or negatively judging aspects of another culture by the standards of one's own culture. To be ethnocentric is to believe in the superiority of one's own culture.
User Matthew Chambers
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