Question

Fixed vs variable cost preference. bates operates a kiosk at a local mall, selling duck calls for $30 each. the variable cost to make a duck call is $18. a new mall is opening where bates wants to locate a new kiosk. the mall operator offers the following two options for bates: 1. paying a fixed rent of $15,000 a month, or: 2. paying a fixed rent of $9,000 per month plus 10% of revenue earned from each duck call, the amount of monthly sales (in units) at which bates would be indifferent as to which plan to select is: a) 1,900 b) 2,000 c) 1,500 d) 1,600​

Answer 1

b) 2,000

Step-by-step explanation:

sales price = $30

10% from each sale = $3

the amount of rent paid as a percentage of sales = $15,000 - $9,000 = $6,000

the indifference point in units = $6,000 / 10% revenue margin = $6,000 / $3 = 2,000 units

If Bates sells less than 2,000 units, then he should prefer option 2, but if he sells more than 2,000 units, then option 1 is better for him.