Question

Jamie Patterson is doing research in Los Angle on a new product for Hispanic men and women, ages 18 to 39. She needs to choose a sampling technique. Which would you recommend? a) convenience sample b) any would work perfectly well c) stratified random sample d) quota sample e) random sample

Answer 1

c) stratified random sample

Step-by-step explanation:

Sampling is the process by which a small and representative part of a population is analysed and used to draw conclusions about the larger population.

The main aim of sampling is to reduce the time spent in drawing conclusions about he population not interest. It is easier to analyse small number of variables than the whole population.

Stratified random sample involves choosing a sample that has smaller sub groups called strata. This allows the sample to effectively represent a population when there are more than one characteristic to be considered.

In the given scenario the population is for Hispanics with subgroups of men, women, and age of 18 - 39 years.

So stratified random sampling is the best option