Question

A new ad for the shampoo brand Better Not Younger focuses on how its products make aging hair feel softer, which is the ____________________ that the brand's marketing team would like to communicate.a. product attributeb. executional stylec. product benefitd. corporate identitye. lifestyle message

Answer 1

Answer: product benefit

Step-by-step explanation:

When advertising a particular product, the product benefit simply means the benefits that the consumers will enjoy when they bunch such products.

In this case, Better Not Younger focuses on how its products make aging hair feel softer, therefore thus is the product benefit as this is what the consumers will enjoy when they purchase it.