Question

Pepsi uses advertising to create the impression that Pepsi is superior to any other soft drink. Pepsi is attempting to:_________.A) sell less Pepsi so they can raise the price of Pepsi.B) differentiate Pepsi from other types of soft drinks.C) convince consumers that Pepsi is identical to other soft drinks.D) lower the marginal cost of producing for Pepsi.

Answer 1

The correct answer is the option B: Differentiate Pepsi from other types of soft drinks.

Step-by-step explanation:

To begin with, the fact that the company is using the advertising as its major weapon when it comes to atract consumers and increase the number of sales then they are trying so desperetely to differentiate its brand from the other ones of the competitors and they do it by showing in their advertisements that they are superior to any other. And that strategy, the one of using the marketing campaing as a primary source of getting to the consumers, is in order to achieve a more high look from the point view of the consumers so they put their brand in a higher level regarding the competitors' brands.