Question

If Huy Fong were to introduce a new milder version of its renowned Sriracha hot chili sauce to satisfy customers who think the current product is too spicy and the original product is kept in the product mix, this would represent a _______.

a. product differentiation
b. product modification
c. line extension
d. quality modification
e. brand extension

Answer 1

a. product differentiation

Step-by-step explanation:

Product differentiation is the process whereby a product or service is distinguished from others. This is to make it more attractive to a particular segment of the market which is quite different from the general market.

For Huy Fong trying to introducing a new milder version of its renowned Sriracha hot chili, it would represent product differentiation.