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What role should foreign expansion play in Starbucks' strategy?
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27 votes
27 votes
What role should foreign expansion play in Starbucks' strategy?

User Benmneb
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2 Answers

11 votes
11 votes

Answer:

Foreign expansion will ensure that global expansions don't dilute their culture, meaning they can lead the company similar to how a small-business is lead.

User Faro
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13 votes
13 votes

Answer:

There are three roles that should come into play: Subsidiaries, joint ventures, and licensing. The main role that should be used is joint ventures.

User QuintenVK
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