Help it’s due tomarrow
Jot down ideas for a promotional mix for the three scenarios (at the bottom). Create a
quick promotional mix. Include specific and creative tactics needed to promote the
event, company or product. Be sure to include at least one tactic for each element of
the mix:
• advertising
• public relations
• sales promotions
• personal selling
Possible tactics include: Slogans, Billboards, Free Samples, Sponsorships, Commercials,
Contests, Telemarketing, Trade Shows, Sweepstakes, Press Kits, Coupons or Loyalty
Programs. You are NOT limited to this list.
Create a Microsoft® PowerPoint describing your promotional mix and each tactic.
Briefly explain why you selected the elements you choose.
SCENARIOS
• A charity carnival raising funds and supplies for a homeless shelter
• A non-profit children's agency
• Season tickets to a women's college basketball team