Question

Which of the following are the two basic categories of primary research? a. Consumer marketing research and business marketing research b. Qualitative research and quantitative research c. Observation research and survey research d. People marketing research and idea marketing research 4 points g

Answer 1

c. Observation research and survey research

Step-by-step explanation:

• The primary research is the first-hand information with an experiment and events. The primary research is more complex and needs depth exploration. Focuses on surveys, interviews, observations, and experiences with the key disadvantages of the cost involved. Such as observing and interacting with the situation and making notes.