Question

There is very high level of performance ambiguity in firms pursuing a ________ strategy compared to firms pursuing other strategies.

Answer 1

D). Global

Step-by-step explanation:

The firms adopting a standardized global strategy possesses a higher level of ambiguity in performance in comparison to the firms pursuing other different strategies as the range is quite broad and therefore, the uncertainties are higher. Such firms possesses a higher level of ambivalence as a single product may not be suitable to the demands and interests of the people globally which is a key assumption in global standardized strategy. Thus, option D is the correct answer.